1. Planning: define target audience, purpose, objectives, and policies for information development and use.
2. Analysis: target audience analysis, check technical construction of web with validation tools; evaluate information consistency and verify correctness of domain information.
3. Design: design sessions within a team under the supervision of an Art or Creative Director (depending on the project), separate information into page-sized chunks; connect pages along routes of use and user thinking; provide information, context, and navigation cues; create a consistent and innovative look and feel.
4. Implementation: create an extendible directory and file structure; use HTML techniques along with JavaScript and CSS; use custom mde templates for supporting consistent look and feel; check implementation in various browsers, resolutions and systems. All code is w3c.org as standard and search engine friendly to be sure it can and it will be indexed if needed. Html protected areas are protected via robots.txt custom file.
5. Development: custom develop of any features needed for both user and admin side using the right and necessary techniques and procedures to keep maximize the effect of the code and keep it simple and expandable.
6. Promotion: target publicity releases for general Web audiences, potential users, and current users; follow online community norms and practices; innovatively connect with users to meet their needs.
7. Innovation: continuously and creatively work for improvement to meet user needs; use testing, evaluation, and focus groups to shift and change web's content as user needs change.

Discussion

Analysis. A process of gathering and comparing information about the web and its operation in order to improve the web's overall quality. An important operation is one in which a web analyst examines information gathered about the audience for its relevance to some other elements or processes in web development. Information about the audience's level of technical interest can have a great deal of impact on what information should be provided to a user about a particular product or topic, for example. Similarly, analyzing the web's purpose in light of other new developments, such as the contents of a competitor's web, must be an ongoing process. An analyst weighs alternatives and gathers information to help with a decision in the other processes of planning, design, implementation, or development. The Analysis phase is a crucial one that unfortunately it’s overlooked by most development companies. Here at dxpgroup we take this phase very seriously as we believe that with a strict and complex analysis the project is 50% a success. The analysis phase is supervised by the project manager assigned for the project.

Design. The process by which a web designer, working within the web's specification, makes decisions about how a web's actual components should be constructed. This process involves taking into account the web's purpose, audience, objective, and domain information. A good designer knows how to achieve the effects called for by the specification in the most flexible, efficient, and elegant way. Because it relies so heavily on the other processes and elements in web development, however, the design process is not more important than any of the others, but it requires a thorough grounding in implementation possibilities as well as knowledge about how particular web structures affect an audience.

Implementation. The process of actually building the web using HyperText Markup Language (HTML or improvements on it). The implementation process is perhaps most like software development because it involves using a specific syntax for encoding web structures in a formal language in computer files. Although automated tools are available to help with the construction of HTML documents, a thorough grounding in HTML as well as an awareness of how designs can best be implemented in HTML enriches the web implementer's expertise.

Development: custom develop of any features needed for both user and admin side using the right and necessary techniques and procedures to keep maximize the effect of the code and keep it simple and expandable. We use advanced development management tools to keep everything on track, recorded and easy scalable.

Promotion. The process of handling all the public-relations issues of a web. These include making the existence of a web known to on-line communities through publicity, as well as forming business or other information relationships with other webs. Promotion might involve using specific marketing strategies or creating business models. Search engine optimization and search engine promotion are playing a important role in this phase. Here at dxpgroup we have a special department with people that not only understand how search engines work but can identify the right modules and getting 100% of each promotion campaign. More then that we’ve partner with large dedicated companies that acts in this field to provide brand new and professional solutions to our customers.

Innovation. The process of making sure that the other development processes continue and improve. This includes monitoring technologies for new innovations that might be appropriate for the web, as well as finding creative or unique ways to improve the elements of the web or engage the web's audience in its success. Innovation also involves seeking to continuously improve the usability and quality of the web and exceed user expectations.

The actual processes and elements used in web development for any particular project might be a variation on these. Being aware of what elements and processes can be involved in web development is key;